{"id":49143,"date":"2023-02-21T14:42:23","date_gmt":"2023-02-21T13:42:23","guid":{"rendered":"https:\/\/essmann.com\/essmann-bleibt-essmann\/"},"modified":"2025-03-26T14:45:21","modified_gmt":"2025-03-26T13:45:21","slug":"essmann-bleibt-essmann","status":"publish","type":"post","link":"https:\/\/essmann.com\/en\/essmann-bleibt-essmann\/","title":{"rendered":"Essmann remains Essmann"},"content":{"rendered":"\n<p><style>\/*! elementor - v3.11.1 - 15-02-2023 *\/<br \/>.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><\/p>\n\n<p><strong>You&#8217;ve probably already noticed: We look different. Around 25 years after the last design change, we have also given ourselves a new look in line with our future-oriented corporate philosophy. <\/strong><\/p>\n\n<p><strong>Logo, colors, typography: everything is now more contemporary, clearer, simpler and reflects our interlocking trades of scale construction and automation.  <\/strong><\/p>\n\n<p><strong>Nevertheless, we remain true to tradition: if you call us, we will still call you ESSMANN, or ESSMANN Waagen + Automation. Because the name Essmann has always stood for reliable, precise weighing technology and will remain so.   <\/strong><strong>We would like to tell you here how our appearance has developed over the decades.<\/strong><\/p>\n\n<p><style>\/*! elementor - v3.11.1 - 15-02-2023 *\/&lt;br \/> .elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-bloc<\/style><\/p>\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/essmann.com\/wp-content\/uploads\/2023\/01\/01_GebrEssmann_1910.jpg\" alt=\"Logo Essmann scales 1910\"\/><\/figure>\n\n<p>The founder of the company, C.M. Westphal, had already depicted a beam scale on his top-panel scales patented in <b>1877<\/b>. His nephews and successors, the E\u00dfmann brothers, registered this beam scale with the Hammaburg with their initials and a laurel wreath as a <strong>trademark<\/strong>. <\/p>\n\n<p>This illustration comes from an anniversary publication from 1910.<\/p>\n\n<p>In the 1920s, there are two Essmann scale makers: <strong>Ludwig E\u00dfmann<\/strong> retains the trademark and also specializes in gas meters. He later moved to the Proviantamt in Bahrenfeld, where his name can still be seen on the fa\u00e7ade today. <\/p>\n\n<p>Albert changes its name to <strong>Albert E\u00dfmann &amp; Co<\/strong>.: The abbreviation <strong>Alesco<\/strong>, which is also used for high-speed scales, is created.<\/p>\n\n<figure class=\"wp-block-gallery has-nested-images columns-6 wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/essmann.com\/wp-content\/uploads\/2023\/01\/FullSizeRender-11-1024x768.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" data-id=\"28601\" src=\"https:\/\/essmann.com\/wp-content\/uploads\/2023\/01\/FullSizeRender-11-1024x768.jpg\" alt=\"Metal sign Essmann Alesco weighbridge\" class=\"wp-image-28601\" srcset=\"https:\/\/essmann.com\/wp-content\/uploads\/2023\/01\/FullSizeRender-11-1024x768.jpg 1024w, https:\/\/essmann.com\/wp-content\/uploads\/2023\/01\/FullSizeRender-11-300x225.jpg 300w, https:\/\/essmann.com\/wp-content\/uploads\/2023\/01\/FullSizeRender-11-768x576.jpg 768w, https:\/\/essmann.com\/wp-content\/uploads\/2023\/01\/FullSizeRender-11.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/essmann.com\/wp-content\/uploads\/2023\/01\/04_Ottensener_Waagenfabrik_Essmann.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"405\" data-id=\"29528\" src=\"https:\/\/essmann.com\/wp-content\/uploads\/2023\/01\/04_Ottensener_Waagenfabrik_Essmann.jpg\" alt=\"Ottensener Waagenfabrik Alesco ESSMANN\" class=\"wp-image-29528\" srcset=\"https:\/\/essmann.com\/wp-content\/uploads\/2023\/01\/04_Ottensener_Waagenfabrik_Essmann.jpg 600w, https:\/\/essmann.com\/wp-content\/uploads\/2023\/01\/04_Ottensener_Waagenfabrik_Essmann-300x203.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/essmann.com\/wp-content\/uploads\/2023\/01\/02_Alesco_1950.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"405\" data-id=\"29526\" src=\"https:\/\/essmann.com\/wp-content\/uploads\/2023\/01\/02_Alesco_1950.jpg\" alt=\"Alesco scales 1950\" class=\"wp-image-29526\" srcset=\"https:\/\/essmann.com\/wp-content\/uploads\/2023\/01\/02_Alesco_1950.jpg 600w, https:\/\/essmann.com\/wp-content\/uploads\/2023\/01\/02_Alesco_1950-300x203.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/essmann.com\/wp-content\/uploads\/2023\/01\/03_Alesco_1954.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"405\" data-id=\"29527\" src=\"https:\/\/essmann.com\/wp-content\/uploads\/2023\/01\/03_Alesco_1954.jpg\" alt=\"Albert Essmann &amp;amp; Co Waagenfabrik 1954 Postmark\" class=\"wp-image-29527\" srcset=\"https:\/\/essmann.com\/wp-content\/uploads\/2023\/01\/03_Alesco_1954.jpg 600w, https:\/\/essmann.com\/wp-content\/uploads\/2023\/01\/03_Alesco_1954-300x203.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/essmann.com\/wp-content\/uploads\/2023\/01\/FullSizeRender-10-1024x768.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" data-id=\"29531\" src=\"https:\/\/essmann.com\/wp-content\/uploads\/2023\/01\/FullSizeRender-10-1024x768.jpg\" alt=\"Cast iron nameplate Albert Essmann &amp;amp; Co. scale factory Alesco\" class=\"wp-image-29531\" srcset=\"https:\/\/essmann.com\/wp-content\/uploads\/2023\/01\/FullSizeRender-10-1024x768.jpg 1024w, https:\/\/essmann.com\/wp-content\/uploads\/2023\/01\/FullSizeRender-10-300x225.jpg 300w, https:\/\/essmann.com\/wp-content\/uploads\/2023\/01\/FullSizeRender-10-768x576.jpg 768w, https:\/\/essmann.com\/wp-content\/uploads\/2023\/01\/FullSizeRender-10.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/figure>\n\n<p><style>\/*! elementor-pro - v3.11.1 - 15-02-2023 *\/&amp;lt;br \/> .elementor-slides .swiper-slide-bg{background-size:cover;background-position:50%;background-repeat:no-repeat;min-width:100%;min-height:100%}.elementor-slides .swiper-slide-inner{background-repeat:no-repeat;background-position:50%;position:absolute;top:0;left:0;bottom:0;right:0;padding:50px;margin:auto}.elementor-slides .swiper-slide-inner,.elementor-slides .swiper-slide-inner:hover{color:#fff;display:flex}.elementor-slides .swiper-slide-inner .elementor-background-overlay{position:absolute;z-index:0;top:0;bottom:0;left:0;right:0}.elementor-slides .swiper-slide-inner .elementor-slide-content{position:relative;z-index:1;width:100%}.elementor-slides .swiper-slide-inner .elementor-slide-heading{font-size:35px;font-weight:700;line-height:1}.elementor-slides .swiper-slide-inner .elementor-slide-description{font-size:17px;line-height:1.4}.elementor-slides .swiper-slide-inner .elementor-slide-description:not(:last-child),.elementor-slides .swiper-slide-inner .elementor-slide-heading:not(:last-child){margin-bottom:30px}.elementor-slides .swiper-slide-inner .elementor-slide-button{border:2px solid #fff;color:#fff;background:transparent;display:inline-block}.elementor-slides .swiper-slide-inner .elementor-slide-button,.elementor-slides .swiper-slide-inner .elementor-slide-button:hover{background:transparent;color:inherit;text-decoration:none}.elementor--v-position-top .swiper-slide-inner{align-items:flex-start}.elementor--v-position-bottom .swiper-slide-inner{align-items:flex-end}.elementor--v-position-middle .swiper-slide-inner{align-items:center}.elementor--h-position-left .swiper-slide-inner{justify-content:flex-start}.elementor--h-position-right .swiper-slide-inner{justify-content:flex-end}.elementor--h-position-center .swiper-slide-inner{justify-content:center}body.rtl .elementor-widget-slides .elementor-swiper-button-next{left:10px;right:auto}body.rtl .elementor-widget-slides .elementor-swiper-button-prev{right:10px;left:auto}.elementor-slides-wrapper div:not(.swiper-slide)>.swiper-slide-inner{display:none}@media (max-width:767px){.elementor-slides .swiper-slide-inner{padding:30px}.elementor-slides .swiper-slide-inner .elementor-slide-heading{font-size:23px;line-height:1;margin-bottom:15px}.elementor-slides .swiper-slide-inner .elementor-slide-description{font-size:13px;line-height:1.4;margin-bottom:15p<\/style><\/p>\n\n<p><b>Alesco<\/b> <b>high-speed scales<\/b> and <b>Alesco<\/b> <b>truck scales <\/b>are used in food factories, goods sheds, goods stations, customs offices, cold stores, baggage weighing at railroad stations, gas works, warehouses, large slaughterhouses, cigarette factories, large laundries, mills and large bakeries, where they are still used today in some places with the old type plates as decoration and as a reminder of times gone by.<\/p>\n\n<p>In 1931, Albert&#8217;s son Heinrich takes over the scales factory.<\/p>\n\n<p>When he dies in 1936, the company is run by a woman for the first time: His widow Erika E\u00dfmann took over the business until her son Horst joined the company and then took over in 1959.<\/p>\n\n<p>In the 1970s, the name of the company was changed to <strong>HE W\u00e4getechnik Horst Essmann GmbH<\/strong> and the logo with the two long legs of the &#8220;E&#8221;, which is still familiar today, was created.<\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/essmann.com\/wp-content\/uploads\/2024\/05\/1989_waegeelektronik_essmann_waagen-1024x682.jpg\" alt=\"1989: One of the first calibratable, screen-guided weighing electronics\" class=\"wp-image-32375\" srcset=\"https:\/\/essmann.com\/wp-content\/uploads\/2024\/05\/1989_waegeelektronik_essmann_waagen-1024x682.jpg 1024w, https:\/\/essmann.com\/wp-content\/uploads\/2024\/05\/1989_waegeelektronik_essmann_waagen-300x200.jpg 300w, https:\/\/essmann.com\/wp-content\/uploads\/2024\/05\/1989_waegeelektronik_essmann_waagen-768x512.jpg 768w, https:\/\/essmann.com\/wp-content\/uploads\/2024\/05\/1989_waegeelektronik_essmann_waagen.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p>In 1987, son Michael Essmann joins the company.<\/p>\n\n<p>He took over the business with his wife Manuela in 1998. The two run the company until 2021. <\/p>\n\n<figure class=\"wp-block-gallery has-nested-images columns-default wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full is-style-default\"><a href=\"https:\/\/essmann.com\/wp-content\/uploads\/2021\/01\/cropped-HELogo_highres.png\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"704\" data-id=\"18030\" src=\"https:\/\/essmann.com\/wp-content\/uploads\/2021\/01\/cropped-HELogo_highres.png\" alt=\"\" class=\"wp-image-18030\" srcset=\"https:\/\/essmann.com\/wp-content\/uploads\/2021\/01\/cropped-HELogo_highres-300x83.png?t=1775601432 300w, https:\/\/essmann.com\/wp-content\/uploads\/2021\/01\/cropped-HELogo_highres-1024x282.png?t=1775601432 1024w, https:\/\/essmann.com\/wp-content\/uploads\/2021\/01\/cropped-HELogo_highres-768x211.png?t=1775601432 768w, https:\/\/essmann.com\/wp-content\/uploads\/2021\/01\/cropped-HELogo_highres-1536x422.png?t=1775601432 1536w, https:\/\/essmann.com\/wp-content\/uploads\/2021\/01\/cropped-HELogo_highres-2048x563.png?t=1775601432 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/essmann.com\/wp-content\/uploads\/2023\/01\/Essmann_Logos_neu-1024x751.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"751\" data-id=\"29532\" src=\"https:\/\/essmann.com\/wp-content\/uploads\/2023\/01\/Essmann_Logos_neu-1024x751.png\" alt=\"Essmann scales + automation\" class=\"wp-image-29532\" srcset=\"https:\/\/essmann.com\/wp-content\/uploads\/2023\/01\/Essmann_Logos_neu-1024x751.png 1024w, https:\/\/essmann.com\/wp-content\/uploads\/2023\/01\/Essmann_Logos_neu-300x220.png 300w, https:\/\/essmann.com\/wp-content\/uploads\/2023\/01\/Essmann_Logos_neu-768x563.png 768w, https:\/\/essmann.com\/wp-content\/uploads\/2023\/01\/Essmann_Logos_neu.png 1500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">Essmann scales + automation<\/figcaption><\/figure>\n<\/figure>\n\n<p>In spring 2021, HE W\u00e4getechnik Horst E\u00dfmann GmbH will be handed over to the <a href=\"https:\/\/essmann.com\/en\/the-company\/\"><strong>new<\/strong> <b>managing partners<\/b><\/a> Dr.-Ing. Fabian Ehmke, Dr.-Ing. Gregor Gra\u00dfl and Ren\u00e9 Teichmann after an intensive takeover period.<\/p>\n\n<p>They put the traditional company on a secure footing for the future and expand the industrial scales portfolio with small and precision scales and automation solutions through the acquisition of Hamburg-based WHI W\u00e4getechnik f\u00fcr Handel und Industrie GmbH &amp; Co. The new brands <strong>ESSMANN Waagen<\/strong>, <strong><a href=\"https:\/\/essmann.com\/waagen-software\" target=\"_blank\" rel=\"noopener\">ESSMANN Automation<\/a><\/strong> and <strong><a href=\"https:\/\/essmann-shop.com\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">ESSMANN Waagen-Discounter<\/a><\/strong> are created. <\/p>\n\n<h3 class=\"wp-block-heading\">Photo campaign: Historic Essmann scales<\/h3>\n\n<p>Do you know where <strong>historic ESSMANN<\/strong> or <strong>Alesco scales<\/strong> can still be found? Send us photos of your discovery to info@essmann.com or post them on social media with the hashtag <a rel=\"tag\" class=\"hashtag u-tag u-category\" href=\"https:\/\/essmann.com\/tag\/essmannwaagen\/\">#ESSMANNWaagen<\/a>! We will combine all submitted photos with your photo credit and the location where they were found to create a gallery and will raffle off Aktion-Mensch tickets among all entrants at the end of 2023!  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>You&#8217;ve probably already noticed: We look different. Around 25 years after the last design change, we have also given ourselves a new look in line with &#8230; <\/p>\n<p class=\"read-more-container\"><a title=\"Essmann remains Essmann\" class=\"read-more button\" href=\"https:\/\/essmann.com\/en\/essmann-bleibt-essmann\/#more-49143\" aria-label=\"Read more about Essmann remains Essmann\">Read more<\/a><\/p>\n","protected":false},"author":4,"featured_media":47364,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"ESSMANN scales: Traditional company or start-up - both!","_seopress_titles_desc":"Over 160 years of Waagenbau history is being continued and made fit for the future. That is why there is now a fresh design. ","_seopress_robots_index":"","_jet_sm_ready_style":"","_jet_sm_style":"","_jet_sm_controls_values":"","_jet_sm_fonts_collection":"","_jet_sm_fonts_links":"","activitypub_content_warning":"","activitypub_content_visibility":"","activitypub_max_image_attachments":4,"activitypub_interaction_policy_quote":"anyone","activitypub_status":"federated","footnotes":""},"categories":[176],"tags":[203,204,397,76,177,205],"class_list":["post-49143","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-history","tag-alesco-en","tag-corporate-design-en","tag-essmann-scales","tag-essmannwaagen","tag-press-release","tag-relaunch-en","infinite-scroll-item","masonry-post","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"_links":{"self":[{"href":"https:\/\/essmann.com\/en\/wp-json\/wp\/v2\/posts\/49143","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/essmann.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/essmann.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/essmann.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/essmann.com\/en\/wp-json\/wp\/v2\/comments?post=49143"}],"version-history":[{"count":3,"href":"https:\/\/essmann.com\/en\/wp-json\/wp\/v2\/posts\/49143\/revisions"}],"predecessor-version":[{"id":71491,"href":"https:\/\/essmann.com\/en\/wp-json\/wp\/v2\/posts\/49143\/revisions\/71491"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/essmann.com\/en\/wp-json\/wp\/v2\/media\/47364"}],"wp:attachment":[{"href":"https:\/\/essmann.com\/en\/wp-json\/wp\/v2\/media?parent=49143"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/essmann.com\/en\/wp-json\/wp\/v2\/categories?post=49143"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/essmann.com\/en\/wp-json\/wp\/v2\/tags?post=49143"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}